Banana Art Lab
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The Challenge
Banana Art Lab’s booking site was overwhelmed by "Feature Fatigue." Users were confronted with five different booking buttons across the landing page, creating a "Maze Effect" that led to high drop-off rates.
Methods
The 5-to-1 Consolidation: I stripped away the noise, consolidating five fragmented "booking" decision points into one clear booking path.
The Branding
To prevent the process from feeling clinical, I integrated an animated cat mascot that "follows" the user across pages. This adds a layer of emotional delight and guides the user toward the final checkout.
Outcome
Delivered a fully redesigned prototype with improved clarity and accessibility.
Strengthened Banana Art Lab’s brand trust through consistent visuals and storytelling.
Won Best Visual Design Award at the UX Open Design Showcase. Judged by mentors from Apple, Lululemon, TD, and Emily Carr University.
Although the client did not fully launch the website, the prototype demonstrated strong visual strategy, user-centered flow, and interactive storytelling.
Key Learnings
From nothing to something: With this design competition and Banana Art Labs, I learned how to build structure and process from a blank slate. This was the first time I properly worked with a PM and worked on a website flow from start to finish.
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