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UBC BizTech
UBC’s largest tech club. We host hackathons, mentorship, networking events, and case comps, recognized as Top Club of the Year (2024/25) and earning Conference of the Year (BluePrint) in 2024/25 and 2025/26.
Figma, Procreate, Spline
Eliana Barbosa, Lucas Gingera, Ethan Hansen
April 2024 - April 2026
As the new Marketing & Design lead, I was tasked with revamping and moving the club’s website to Framer. This included a rebrand of the club as a whole.
TASK
Created a new branding scheme for the club and website, new components, as well as an integration towards the club’s community and history.
ACTION
IMAGE
COMMUNITY AND PAST HACKATHON WINNERS
IMAGE
TEAM SHOUTOUT AND CLUB HISTORY
SCALE
UBC BizTech is a massive club, but its visual identity was stuck in a "2022 Corporate" aesthetic that felt safe and dated. To lead the tech conversation on campus, we needed a brand that felt like The Frontier, not a textbook. I moved the brand toward a high-contrast, professional "Big Tech" feel—utilizing sleek grids and a minimalist palette inspired by Apple's dark mode.
BRAND
Inspired by the dark-mode grit of Cursor, Vercel, and OpenAI, I spearheaded a total visual reset. I developed a comprehensive Design System to ensure this premium look remained consistent as it scaled across the club’s 800+ members and dozens of social platforms.
Everywhere you look, whether its attendee or partner or exec, they will have something that has been designed for them. These include name tags, merch, pins, banners, etc.
COHESIVE DESIGN EXPERIENCE
EVENT PROMOTION
For BluePrint 2026, I took lead in creating the main branding and logo of the event. The logo was created using a mixture of Spline and Procreate, and other graphics were made solely through Figma.
ProductX 2025 was the first event where I experimented using Spline for 3D design. These trophy and robot mockups were then incorporated with vectors in Figma.
UX Open 2024 graphics were a mix of vector art and digital drawing. Clouds and water reflection were drawn by hand through a wacom tablet, and the rest were freehanded using Figma’s vector tool.
DHRISHTY DHANWANI
© 2026