CORE TASK
CLUB WEBSITE REDESIGN
I owned the end-to-end product design: information architecture, UI design system, interactive components, and Framer implementation.
The Big Question: How do we make sure that students at UBC can understand the value given by UBC BizTech as a club directly from the first few clicks in their website?
The Before
The club needed more than a single landing page. Students weren’t always sure what BizTech does, and execs struggled to surface the club’s history and impact. The old site also contained outdated info and inconsistent UI elements. We wanted a professional, tech-inspired look that still felt innovative and student-friendly.
Ownership
As Project Lead, I:
• Built dedicated pages for Teams, About, History, Events, and Contact so content isn’t cramped on the homepage.
• Refined colors, typography, spacing, and iconography to feel tech-inspired but approachable. Created a compact component library in Figma for consistency.
• Added tickers for pictures and team profiles, subtle 3D/scroll animations, and component transitions to give the site energy without overloading it.
• Designed clear CTAs for event signup and a contact flow for sponsors. Rebuilt the contact page to route sponsor inquiries more reliably. The new contact form produced the site’s first sponsor lead.
WEBSITE
AS a collaboration between the data and marketing sub-teams, we implemented Google Analytics and Microsoft Clarity to the website so the club can track engagement and iterate based on real user data.
Feedback
Launched a full multi-page site that balances professional, tech-forward aesthetics with a friendly, student-focused voice.
Operational analytics: GA & Microsoft Clarity connected for future optimization.
Immediate impact: the site generated a sponsor lead through the new contact flow — proof the new structure works for external partners.
Team recognition: received multiple compliments and a public shout-out from the BizTech president; dev team collaborated on a major debugging session to stabilize the launch.
Results
This project reinforced that club websites must serve three audiences simultaneously: students, execs, and external partners (sponsors). My takeaways:
Story-first architecture: A site can be visually impressive but still fail if the content doesn’t tell a clear story. Mapping user intent (join, learn, sponsor, contact) early helped shape page priorities and CTAs.
Finish every page: It’s tempting to polish the landing page only — but users explore deeper pages. I learned to allocate time for subpages (Teams, History) so the site is consistent and complete.
Measurements enable iteration: Connecting Clarity and GA isn’t optional — it’s how the club will prioritize future updates. Set tracking before launch so you can learn from real behaviour.
CLUB EVENT BRANDING
Before becoming a Marketing and Design lead, I was in charge of 2 main events and supported many more. I was POC for ProductX 2025 and UX Open 2024. As I became a Marketing and Design Lead, I was in charge of their flagship conference, BluePrint.
BluePrint 2026
BluePrint is UBC BizTech's flagship conference with over 200+ attendees and 70+ partners annually. This led to the event winning Top Conference of the Year from the Commerce Undergraduate Society in 2025.
ProductX 2025
ProductX, formerly ProduHacks, is UBC BizTech’s premier product-building competition where innovation meets impact. Over two days, students collaborate across disciplines to tackle real-world challenges, equipping them with skills to thrive in today’s evolving tech landscape.
UX Open 2026
UX Open (previously UXplore) is our Flagship UX design competition that happens annually. Last year we had two different competition streams, productivity and social. Attendees were tasked to create an app/website through one of these streams.
